It’s sometimes said that “it’s all just marketing.” Perhaps not so much anymore. Arguably, there’s marketing, and then there’s Shopper, which is better understood as a business than a marketing strategy. Shopper is much more about commercial innovation — that is, making improvements in the way consumers experience brands while shopping — than it is about marketing in a more traditional sense.
Author: T M
CONFAB REPORT
BRAND X JOURNAL Amazon & the delivery experience
Giving customers what they want, before they know it
Axios: “Amazon has gotten so good at moving merchandise that it now accounts for 43 cents of every dollar spent online in the U.S., according to eMarketer … Lost in this torrent of news are indications that Amazon’s revenue formula is fundamentally changing: from a reliance on retail and cloud services, the e-retailer appears likely to power future growth with fulfillment and shipping services to third-party sellers.”