Axios: “Amazon has gotten so good at moving merchandise that it now accounts for 43 cents of every dollar spent online in the U.S., according to eMarketer … Lost in this torrent of news are indications that Amazon’s revenue formula is fundamentally changing: from a reliance on retail and cloud services, the e-retailer appears likely to power future growth with fulfillment and shipping services to third-party sellers.”
Category: SHOPPER FYI
BRAND X JOURNAL
RESEARCH REPORT What is the current state of Shopper?
Survey points to a house divided against itself
About a dozen years ago, Shopper Marketing was conceived as a corporate, cross-functional business strategy. Our most recent research finds that a solid majority (58.5%) adhere to this fundamental, organizing principle of Shopper Marketing. A significant plurality (48%) view Shopper as a function of Marketing, as opposed to Sales (36%) or General Management (16%).CONFAB REPORT Why is “integration” so hard for Shopper?
It's a multi-faceted challenge everyone faces
The word “integration” connotes connections, and in Shopper Marketing, connectivity must manifest itself on multiple levels: within the Shopper Marketing organization itself; between Shopper and other departments across the organization at-large; between Shopper and its retail customers; between Shopper and outside, partner brands; and between Shopper programs implemented in-store, online and on digital devices.
BRAND X JOURNAL What do shoppers want from digital?
It appears there is a marketing disconnect
Quartz: “To determine if brands have a handle on what shoppers want from digital interaction, IBM’s Institute for Business Value surveyed upwards of 600 executives from a range of global businesses currently introducing new digital customer-experience (CX) tools. It also surveyed more than 6,000 consumers about their attitudes and experiences with digital interactions. It then compared the responses of the two groups to see how well they aligned. The result: They didn’t match up well at all.”