#1: The Triple Win. The misperception is that Shopper is a blunt instrument. In fact, Shopper sits, with agility, at the intersection of the brand, the retailer and the shopper. Big retailers have incredible information about, and insights into, how people shop, which provides powerful tools to brand marketers.
For example, Shopper has data that helps brands talk to the mother of a child under one, understanding that she’s in survival mode and needs simple sustenance, not complex recipes. Shopper is equipped to talk to a wide variety of consumers, across multiple dimensions of their needs under any number of occasions.
