Shopper ultimately is about how consumers behave as shoppers — why they shop, when and where they shop and how they decide which brands to bring into their homes. This type of understanding, based on research, is fundamentally Marketing expertise.
Shopper ultimately is about how consumers behave as shoppers — why they shop, when and where they shop and how they decide which brands to bring into their homes. This type of understanding, based on research, is fundamentally Marketing expertise.